For more than 20 years, Mark Dobson has worked with over 100 of the world’s best in business and sport helping leaders, teams and elite performers navigate complex challenges, sharpen their thinking and deliver on all they are capable of.

Mark brings practical insight and guidance to personal and organisational performance, offering a path with the highest possible return on effort, from where you are to what you want next.

Consequential Activities are the few things that disproportionally drive results. Consequential Leadership is the ability to consistently recognise, execute and lead Consequential Activities in any environment.

Dobbo's genius is recognising the most potent actions towards a goal, and making them easier for everyone, at every level, to execute. This means getting more people doing more of the things the company requires, and delivering on a multi-year strategic plan. And this is No Wasted Effort - the title of his book, and the thinking behind it.